028 AI for Operators

Tamar Nisbett of Character.ai, New AI Operator Jobs, 8 Links

Hi there, 

Welcome back to AI for Operators. Here’s what we’ve got for you this week:

  • The Operator: An interview with Tamar Nisbett, Product Monetization & GTM Lead at Character.ai (listen here)

  • The Essay: Off this Week

  • [New Section] The Jobs: Senior AI roles with $150k-$275k+ salaries 

  • The Links: 8 links, including the state of Chinese AI, how Notion’s founder thinks AI will transform society, and guides to Claude Code (both practical and opinionated).

The Operator

Tamar leads GTM and monetization strategy across ads, subscriptions, and new products for Character.ai. Previously, she worked in Product Strategy at Netflix.

Tamar, GTM and Monetization Strategy at Character AI and ex-Netflix strategy, shares how AI-native teams operate and how operators can adopt AI faster. We cover:

  • Her career pivot to AI-native work: working on GenAI initiatives within Netflix going all in on AI with Character last year

  • The advantages of smaller, AI-native teams for AI adoption: Character is a small, 60–70-person team with researcher-founders. There’s a big difference between the "inject AI into legacy processes" mindset and “AI from day one”.

  • Her AI adoption playbook for legacy orgs: start with tech-savvy champions or CEO mandate, but retention hinges on fast, provable productivity gains.

  • Her daily stack: ChatGPT for drafts and life admin, Claude for work outputs. Her team leans on Claude Code, Cursor, and Linear.

  • Creatives should adopt AI, not fear it: treat AI as a craft amplifier, with human taste as the true differentiator.

  • Character’s product: allowing users to create interactive "Scenes" that shift passive viewing to co-authored adventures, which lets fans role-play alongside characters.

  • A B2B use case for Character? Tamar says no - laser-focused on B2C, prioritizing entertainment over enterprise agents and training bots.

  • Her playbook for continuous improvement: survey tools (and get hands-on) broadly, ship quick-win prototypes yourself, and stay current with the bigger picture via publications like The Neuron and Stratechery.

The Essay: Off this Week

The Jobs

We’re trying out a new section here where we highlight AI-first jobs. Like it? Want more? Let us know!

AI Deployment Strategist - Cerberus Capital Management

  • Partner with internal investment desks, portfolio companies, and external clients to strategize and drive adoption of AI tools.

  • Comp: $160k - $200k

  • Be a forward-deployed AI strategist helping companies get the most out of AI in general and Glean in particular

  • Comp: $150k - $212k

  • Help transform a 165-year-old insurance company by bringing AI efficiencies to its corporate functions

  • Comp: $155k - $255k

  • Drive internal AI strategy for this sales software company (raised ~$600m)

  • Comp: $140k - $192k

The Links

Practical

Perspectives

News

Thanks for reading,

Tom Guthrie

If you liked this edition of AI for Operators, share it with another operator you know!